“Let thy food be thy medicine” Hippocrates – If ever there were a more popular quote, it could not be as spot-on!
In a world where medicine has developed into an industry that creates artificial drugs to manage diseases more than promoting health, food has been severely overlooked as a true healing tool.
Yet, the concept of “food as medicine” is far from new…. well look at Hippocrates time period!
If you have read my book: The Live Lean Health Plan you’ll know that corporation profits have severely conditioned our diets and what we think is healthy; so of course food is not seen as medicine any longer!
But in a surge of wellness and plant based lifestyles, more and more places are opening their doors to health seekers who are not willing to give up on their taste buds, but who are mostly wanting to nourish their bodies and souls.
And one place that caught my attention is Farmacy, in Notting Hill. I saw the development site a few months ago and as you can see, I was already excited posting about it on Instagram with a quote saying: ”Now this is my kind of health care provider”. You see, I look at food as medicine.
I have always been in tune with how I feel after a meal and even more so since beating my eating disorder and becoming a vegan. It really feels as if my body is speaking to me, it is sharing its wisdom and I know exactly what works for me or doesn’t!
So when I visit a place and I eat there I can always get a sense of its quality by the menu, their staff and well of course, their food.
Farmacy only just opened a couple of weeks ago, so the teething issues to do with any business were still there, with the staff being a little slow on drink and food orders.
But my overall first experience was good!
The Maîtrise d’œuvre was a beautiful, smiley and kind Polish young lady, ready on her toes, making sure we were promptly seated and looked after.
The atmosphere is very cozy and relaxed, but it has a certain chic appeal that makes it quite high standards. The décor matches that clean yet posh look with beautiful plants everywhere, and big windows welcoming the light in!
The bar stands right in the middle, making it the central point of focus and a great view from anywhere you are seating. Wanna learn how to make mocktails and smoothies?
The Menu is very well elaborated and talking to the staff I found out that the chef prepares everything fresh, hence why there are food breaks in between Breakfast, Lunch and Dinner.
I had the Mezze Feast from the Mains Menu, which was a spectacular mix of raw goodness: crackers, cashew cheese, hummus and falafels and the Macro bowl, where for the first time ever I tried Spirulina hummus! Amazing!
I treated myself to a nice “Chocolate Supreme”, a Choco-Maca smoothie to boost my superfoods intake and have a treat as well!
Farmacy is not completely vegan, there are some vegetarian dishes, but the majority is completely plant based and it offers a great array of options for any taste!
But, it is not all sparking and shiny, as it seems from the outside!
To start, Farmacy is not the cheapest place, as you can imagine,making it quite impossible for the average Joe to eat there often or at all. Also, promoting again, that health is only accessible to those with cash – the wrong way to go about it, i’d say!
The prices on the menu are not balanced at all; you can have a “Earth bowl”, which is elaborated and rich, or a simple salad and pay exactly the same amount! Makes sense to you? not to me!
I dd leave feeling satiated and not overly full, which is a great feeling, but i doubt it was worth what i paid for.
I went back a few times as it is actually, but the food has been always inconsistent. As i got to know the staff there and really created great relationships; me going back was not about the food but rather about the people.
But with all good things, even the people i got to know left and i learned that the inconsistent quality and flavours of the food was sue to, in fact, a constant human resources turnover in the kitchen too. Now, in any business, a quick turnover is not a good thing; what is happening here that doesn’t work for people working at Farmacy?
Mine is speculation, and some 6th sense from my conversation with staff, but it seems that Camilla is not always the easiest person to work for. I guess she has disposable liquidity to start this business, expand and keep it going with her connections, but perhaps needs to work more with listening to people who work for her?
The late Apple’s Founder and CEO, Steve Jobs, always said that a successful company always invests in people who are smarter and more skilled than “yourself”. As a business owner i could not agree more; but i can also relate to the “ego” taking over when it is time to delegate and this can be a deuteron to the business.
Camilla is lucky her business is popular and her leveraging her wonderful connections and celebrities make Farmacy the “Hip” place to be seen eating at, but the ethos doesn’t seem to be wrong.
Ultimately the truth is that a business thrives on its energy and people like me, who are seeking for a different paradigm that is about making real and good food affordable and delicious and businesses conscious, then i will say, Farmacy has way to go and Camilla might want to reconsider how she runs it!
By all means, try Farmacy, but also rather support businesses that care and have a story and struggle to stay open because they want to do it right. it is our job to seek those out and help them out. If you fancy sparkles and celebrities, this is for you however!
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